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Case studies

Whimstay Drives Quality Visitation and Maximizes Campaign Impact

  • Budgets: Multi-Million

Overview

Whimstay is an emerging brand in the online travel agency (OTA) market, positioning itself as a disruptive force in the industry. The platform specializes in offering last-minute vacation rentals at discounted rates, catering to property managers seeking to fill unused inventory. This campaign was strategically developed to reach digital nomads and travelers aged 24-36, an audience characterized by a spontaneous, experience-driven mindset often influenced by budget considerations.

Campaign Objective

The primary goal of the Whimstay campaign was to drive awareness, increase app usage, and boost direct bookings by implementing a targeted, data-driven media strategy. By leveraging innovative advertising techniques and integrating multi-channel media placements, the campaign aimed to enhance engagement and optimize conversion rates while maintaining efficient budget allocation.

Strategy & Execution

To achieve the outlined objectives, our team executed a comprehensive media planning and buying strategy, which included:

  • Data-Driven Audience Targeting

Identified and engaged high-intent travelers within the 24-36 demographic, emphasizing mobile-first users and budget-conscious explorers.

  • Influencer & Partner Collaborations

Integrated strategic partnerships with travel influencers to extend brand reach and credibility.

  • Search & Performance Marketing

Leveraged SEM and retargeting tactics to capture high-intent users searching for last-minute accommodations.

  • Dynamic Creative Optimization (DCO)

Utilized AI-driven ad creatives to tailor messaging based on user behavior, increasing relevancy and engagement.

  • Programmatic & Social Media Advertising

Implemented a cross-channel digital strategy incorporating paid social (Facebook, Instagram, TikTok) and programmatic display ads to reach relevant audiences in real time.

Results & Impact

Total Impressions

116 million, ensuring broad audience awareness.

Engagement

4.7 million clicks, demonstrating high user interaction.

App Growth

Achieved 55,000 monthly active users, increasing app adoption.

Length of Stay

Improved from an average of 2 nights to 4 nights, showcasing enhanced customer value.

Revenue Growth

Generated $1.4 million in total revenue, with an average booking value of $1,351.

  • Key Takeaways

  • Optimized Media Buying: A blend of programmatic and social media advertising effectively maximized reach while maintaining cost-efficiency.

  • Performance-Driven Adjustments: Continuous data analysis and campaign optimizations led to increased booking value and longer stays.

  • Integrated Marketing Approach: Aligning creative messaging with audience preferences resulted in strong engagement and conversion rates.

  • Scalability & Future Growth: Insights from this campaign provide a roadmap for scaling media strategies in future initiatives.

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